Qiibee: Ethereum-Based Loyalty System Launched


Qiibee is the first of its kind Ethereum-based loyalty program. The problem with most of the loyalty programs is that they are not centralized. However, Qiibee aims to be the one to change that.

The program was launched with the number of users pegged at 75,000. In Switzerland, the company worked with more than 900 different stores including Burger King and Subway. The company was able to build reliable partnerships with these brands in order to reward their loyal customers. The company also provides customization of the ledger technology to suit the needs of the stores.

Qiibee is trying to create an ecosystem which will help individual brands create their own loyalty system by using production technology as well as the development kit which company provides. The customers would be earning the loyalty tokens which can be exchanged within the community as well.

According to the owner of the company, one of the main reasons why this loyalty program is much better is because it provides customers with the flexibility which they need. Moreover, it is fully transparent, so the customers would know right from the start how many tokens would be needed to purchase a certain product. Also, it would clearly mention the details of the other guidelines as well as the number of points which can be redeemed and how fast these can be redeemed.

According to the co-founder of the company, brands like Subway and Burger King would be able to attract a lot more consumers with the help of these loyalty programs. Since cryptocurrencies, including tokens, are in huge demand these days, people would have an added incentive to shop or purchase the products or merchandise from these brands in order to participate in the loyalty program which would help them buy products once they are able to reach the required threshold of tokens. This would automatically go to the businesses of the company as well.

Qiibee is hopeful that they would be able to attract even more brands to their platforms all over the world as more and more brands realize the importance of having a loyalty system in place.

Tugba Kaplan - Tech Journalist

Tugba Kaplan is a journalist with more than 8 years of experience. She is an award winning correspondent. She has worked for Article 19 / The Guardian Foundation/ P24 Knowledge Right Project. She has participated in See Media Observatory in Macedonia. She was Research Fellow at Friedrich Ebert Foundation in Germany.



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