- Disney stops Tron from acquiring TRON Trademark
- Disney said the blockchain network would damage its brand
- “Tron TRX” searches outperforms that of “Tron movie” this year
Tron News Today – Disney, entertainment conglomerate and media giant, has blocked Tron form acquiring trademarks bearing the name Tron and two variations, with claims that the application would damage its brand. The US Patent and Trademark Office blocked the application on November 6. According to a report, Tron has filed no response.
Disney Stops Tron from Acquiring TRON Trademark
Disney has built the majority of its multibillion-dollar company on high-profile branding and global marketing campaigns for successful franchises form its expansive film division. The firm has delivered hits from Walt Disney Pictures, Pixar, Lucasfilm, Walt Disney Animation, Marvel Studios, Fox 2000 Pictures, 20th Century Fox, Blue Sky Studio, and Fox Searchlight Pictures.
TRON (TRX) Price Today – TRX / USD
Tron is a sci-fi moved produced by Walt Disney Productions in 1982, grossing $50M at the box office. They also released a sequel titled “Tron: Legacy” on Dec. 17, 2010. The movie blew up at the box office, grossing $400M across the globe and spawning the animated series “Tron: Uprising.” According to the official synopsis, the plot of Tron: Legacy is entwined with the digital world.
“The son of a virtual world designer goes looking for his father and ends up inside the digital world that his father designed. He meets his father’s corrupted creation and a unique ally who was born inside the digital world.”
Tron is a blockchain network that uses a native digital currency – TRX – to power a digital currency economy of global digital entertainment content. Tron utilizes distributed storage technology to enable users to share digital content at a low cost. Last year, the blockchain network acquired BitTorrent – file-sharing giant – for more than $100 million. Tron (TRX) is currently the 12th largest digital currency by market cap, with a market cap of $898 million according to CoinMarketCap.
Searches for ‘Tron TRX’ Outperform “Tron Movie”
A Google search reveals that Tron (the movie) dominates search results with entries from Disney Movies, IMDb, Rotten Tomatoes, Tron Wiki Fandom, and YouTube. For users to see results relating to the blockchain network of Justin Sun, they need to search for Tron TRX, Tron crypto, Tron blockchain, Justin Sun Tron, or related queries.
Nevertheless, Google Trends revealed that the searches for ‘Tron TRX’ outperformed that of ‘Tron movie’ all through this year.
Disney Complains of How the Tech Startup Is Using the Name “TRON”
The attorneys of Disney are not only saying that Sun’s registration for “TRON” is not good for the franchise, but also pointing out the way in which the blockchain network is using the name.
“TRON Marks in all capital letters in a font/stylization that is highly similar in appearance to the unique and distinctive font/stylization of [Disney’s] TRON Marks.”
I'll spare everyone the primer on US trademark law. Just take a look at this and you'll get what's going on here (from page 15 of Disney's Opposition to Tron's trademark applications): pic.twitter.com/FTo6n8VHbf
— Jake Chervinsky (@jchervinsky) December 20, 2019