Messi Teases Involvement with Blockchain for Good Platform PLANET

Global footballing superstar Leo Messi has taken to his Instagram once more, sharing an image of himself holding a box inscribed with “Join The Planet.” The message on the post is simple – emphasizing that he has been working on something close to his heart. The post was then reshared by his football team Inter Miami CF, tagging the Twitter account @JoinOurPlanet.

This isn’t the first time that the footballing superstar has hinted that he is working on something to do with the environment. The first hint was on June 16th, when he posted a brief clip showing him kicking away a can of pollution with his famous left foot. On July 6th, he released an extended version of the video — one with more clues. As he walks through a cityscape, the PLANET logo and an invitation to Join the Planet are visible on a billboard in the distance. On the 25th of July, Leo Messi’s new team InterMiami CF shared the video from their official Twitter handle, leading fans to speculate that Messi’s team had joined his environmental mission.

The Twitter handle @JoinOurPlanet belongs to blockchain for good project PLANET, which uses the power of celebrities, fandom and technology to direct global momentum towards environmental and social causes as outlined by the 17 United Nations Sustainable Development Goals.

PLANET partners with the world’s biggest celebrities to disrupt the $300 billion Green Tech market. PLANET wants to change how celebrities interact with Web 3 projects, moving away from mere sponsorship to long-term partnerships towards shared sustainability causes. The project brings collectible Real-World Assets (RWAs) to Web3 and offers real-life experiences to global fans. PLANET uses Amazon’s flywheel model for sustainable revenue generation with the $PLANET token at its core, and its utilities ecosystem includes Mystery Boxes, DAO governance, Ecosystem Fund and more.

But what’s in the box that the footballing GOAT is holding?  The community believes that it is a sighting of the celebrity-backed RWAs that PLANET has previously announced.

The Certik-audited $PLANET token underpinning the PLANET platform launched on decentralized exchange Uniswap and is listed on popular centralized exchanges like Bybit,, MEXC, BitMart and Poloniex. $PLANET has also bridged to the BNB Smart Chain and is available on Pancake Swap— where it has been selected for a Pancake Swap staking pool and farm.

Since its fair launch on May 30th 2023, PLANET has been teasing the existence of Greatest of All Time (GOAT) personalities it has partnered with, and multiple celebrities supporting its blockchain for good cause. With his latest post, shared by Inter Miami CF, it seems a given that Leo Messi has indeed partnered with PLANET to work together on an environmental cause close to his heart.

Carolyn Coley is a blockchain reporter. She joined Smartereum after graduating from UC Berkeley in 2018.


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