Brave Web Browser Starts Testing Crypto Opt-In Ads Payments

Brave web browser, created by Mozilla co-founder and Javascript creator, Brendan Eich has made a move to use Blockchain technology in addressing the main problem the internet faces: advertising.

The company announced in a statement on Tuesday that it will kick-start an early access program, which aims at rewarding its users for enabling device-based ads, which do not expose data or track users. Presently, the browser has close to three million active users on different platforms, and it blocks all ads by default.

Payment Through BAT

After deployment, the users will receive at least seventy percent of the total ad revenue. This payment will be offered through the Basic Attention Token of Ethereum. The sum will then be converted to local currency automatically via Uphold.

The Basic Attention Token was distributed for the first time through an ICO and users were allowed to use it as a means of tipping verified publishers for creating quality content.

“The present advertising model takes advantage of users and has eroded trust and revenue to creators and publishers,” the firm stated. “We believe that attention and user data has substantial value if they’re defended attentively on users’ devices, and that transparent Brave ads delivery approach, as well as the BAT, will offer users a fair share.”

Testing will involve 250 prepackaged ads in the first stage. This list and the number of users involved in the testing will increase as the program goes along. The company didn’t clarify whether the opt-in reward program will be incorporated into the regular Brave browser and be open to all users.

What You Should Know

Prospective testers must know that, unlike the regular Brave browser, the testing program platform tracks all browsing activity and also sends the log to the company to verify the efficiency of the machine learning algorithms that play the role of delivering ads.

Any interested user can volunteer for this initiative on official Brave forums.


Princess Ogono is a writer, lawyer and fitness enthusiast. She believes cryptocurrencies are the future. When she's not writing, she spends time with her adorable cat, Ginger and works out often.


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