A decentralized marketplace recently raised $15 million in an ICO. The company is known by the name of Listia and is planning to launch the decentralized marketplace next month. The total number of investors who took part in the ICO was 4000. The start-up was created in 2009. Currently, it is operating as a traditional marketplace but its new version would be launched next month which would utilize the blockchain technology.
According to the company, it took just 12 minutes for the company to raise $ 15 million which was its hard cap. Some of the known investors who took part in the ICO include Consensys Ventures, tetras Capital.
The company is also launching a new protocol by the name of Ink protocol. The users would also be able to receive the token of the site which go by the name of XNK. This token would enable the users to sell as well as purchase goods in cryptocurrencies which are listed on the website of the company. The launch of the platform would provide the tokens to over 10 million users.
The protocol which is being launched by the company allows the users to create an independent profile which cannot be taken down by the company or the website.
Listia also enables the sellers to sell the different products as well as services on multiple marketplaces. The same profile can be used for selling on multiple marketplaces. The listings which are created by the seller can be easily changed and manually edited. However, this is not compulsory and the sellers would be able to use the same listings in order to sell on multiple platforms without any issues.
Thus, the digital marketplace would be unique as the sellers would have complete control over their profiles as well as the listings. This would make it much easier for them to sell the products as well as services. Moreover, with the help of the profiles, the sellers would also be able to tap into the various marketplaces without having to edit a lot of things. This is the main unique proposition. Due to this, many marquee name investors have invested in the ICO. It remains to be seen how much traction the platform is able to get on its launch which is next month.
As per the traction which the ICO has received, it would certainly be able to garner a lot of users when the platform is finally launched.