The Union of European Football Associations (UEFA) has successfully implemented a new ticketing system which used blockchain technology to distribute tickets, according to a recent statement.
The statement released on the body’s website on Thursday, August 16 read:
“For this week’s UEFA Super Cup match between Real Madrid and Atlético de Madrid in Tallinn, a new system was fully deployed whereby UEFA distributed 100% of the match tickets sold to the general public through the deployment of a blockchain-based dedicated iOS and Android app”
The new system according to UEFA makes ticket distribution simpler and safer and will prevent replication and duplication of tickets. In the past, the body has battled cases with of fake tickets. Notably, the body raised alarm about fake tickets in circulation before the European Champions League final between Real Madrid and Liverpool in Cardiff in May. Last year, a man from Cardiff was jailed for selling fake Champions League tickets.
UEFA had earlier implemented the blockchain-enabled ticketing system for the 2018 UEFA Europa League final in Lyon in May. At the time, the blockchain system was used to facilitate 50 percent of the total tickets for the footballing event. Following the success of the event, the body decided to the general public for the UEFA Super Cup match in Estonia. The UEFA promised to continue to develop a blockchain-based ticket distribution system for future events.
Blockchain, is no doubt, being recognized in the sporting arena as several sports-related organizations have adopted blockchain solutions. The NFL players association, last month, bought into blockchain startup SportsCastr, a decentralized live-streaming platform that allows anyone to become a sports commentator. With the SportsCastr deal, NFL players can earn through tokenized assets by providing authentic commentaries. Also, the Major League Baseball Players Association also entered an exclusive partnership with Player Tokens, a Seattle-based cryptocurrency startup to create digital crypto-collectibles.