E-Toro – a digital currency trading platform based in the United Kingdom – has just signed an advertising deal with seven football clubs from the English Premier League paid in Bitcoin (BTC) for the first time. This new deal was disclosed on the 21st of August 2018.
The Seven Clubs that Signed the Advertising Deal with e-Toro
According to several sources, the UK football clubs that recently signed a Bitcoin (BTC) advertising deal with the UK-based trading platform are:
- Tottenham Hotspur
- Crystal Palace
- Leicester City Football Club
- Cardiff City
- Brighton & Hove Albion
- Newcastle United.
These EPL football clubs are announced to have signed a deal to host Bitcoin (BTC) advertisements for the digital currency trading platform – eToro.
Increased Adoption for Blockchain and Digital Currency
The integration of digital currency and blockchain technology into football stadiums and the football industry at large will create a new focus for the partnerships. So far, the UK-based trading platform has not disclosed much details regarding the nature of the exploration. This strategic move marks a milestone for the integration of digital currency in mainstream football.
Intermittent experiments have also come from clubs elsewhere, including Turkey, where a professional player was hired by Harunustaspor for Bitcoin back in January.
Iqbal V. Gandham – the managing director of eToro in the UK, said that “This is the first step on a long trip to the full adoption of Bitcoin (BTC) and blockchain technology by the football industry.” Also, UEFA recently confirmed that it had employed a ticketing system that utilizes blockchain technology as part of a phased rollout.
Bitcoin (BTC) Price Today – BTC / USD
At the time of writing, Bitcoin (BTC) is trading at $6,751 after an increase of more than 6 percent over the past twenty-four hours. The current market cap of the digital currency is $115.52 billion and its trading volume over the past twenty-four hours is $4.23 billion.