Ripple network is known for its giant strides in the crypto and blockchain industry. Despite the fact that some crypto businesses have made the headlines for duping many investors, the “frictionless transactions and payments” pioneer has reportedly taken digital asset adoption to a whole new level.
The network has pushed for new ways to create the perfect payments system for the financial sector.
Ripple is Selling a Tech Model to Financial Houses
In a bid to sum up the present state of affairs in the Blockchain network, Shanna Leonard, who serves as Ripple’s Senior Director of Audience Marketing said in a conference:
“Ripple isn’t just selling its technology project to the majority of financial institutions. The Blockchain network is closely working with regulators in countries around the world. It does this to educate, influence and offer the much needed direction.”
When you consider the dominant approach and nature that Ripple’s B2B (business-to-business) has taken, Leonard stressed that Ripple’s initiative to tackle the cross-border predicament is designed to “help customers build new businesses.”
Leonard: Ripple is Opening New Markets and Attracting New Customers
Leonard believes Ripple’s is using the B2B to improve adoption. The goal is to get new customers and build new products. She added that helping marketers meet consumers is the sole purpose of B2B. The Ripple Senior Director of Audience Marketing regarding Ripple’s B2B initiative added that:
“The initiative is Ripple’s way of opening new markets and building new products along with services. Ripple is attracting new customers with this move and helping businesses market to their customer.”
Leonard finally stressed on the matter of the Ripple network strictly targeting financial institutions. She explained the company’s role in filling out the existing gaps in the worldwide payments ecosystem. As of August 13, Ripple has no less than 200 banking partners across the world. These financial houses will eventually leverage the RippleNet product and Ripple’s digital asset, XRP, for a faster and cheaper means for cross border settlements.
The Price of Ripple’s XRP Trading at $0.298389
The price of Ripple’s XRP is currently trading at $0.298389. The number three digital asset by market capitalization is down by -0.52% in the last 24 hours. The coin is joining the price action of other cryptos after a strong market performance in recent weeks. The total market capitalization of XRP was listed as $12,798,107,934 by CoinMarketCap. The coin also had a 24 hour trade volume of $761,826,158 as of press time. XRP also has a circulating supply of 42,890,708,341 XRP.
XRP price also has an ROI of 4,979.96% in the last 24 hours. In the last 3 months, the price of XRP reached a high point of $0.505467. Within the same time frame, the digital asset reached a low of $0.291294. For XRP’s price performance over the last month, we can see that coin’s value reached a high point of $0.340477 before reaching a low of $0.340477.
In the last 7 days, the price of XRP has reached a high of $0.317498 and a low point of $0.293271. Meanwhile, XRP’s 24 hour high was at $0.301862 and its low within the same period stood at $0.296637.