Cardano News Today Today – September 29, 2019

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  • US Footwear Brand to Use Cardano for Product Authentication
  • Blockchain Technology Is Revolutionizing the Global Supply Chain 

According to recent reports, New Balance, the top American footwear brand, will be using the Cardano Blockchain for its product authentication. The news came to light after Charles Hoskinson, the CEO of Cardano, announced that the US footwear brand will be using Cardano’s blockchain to confirm the authenticity of its products.

This development for Cardano comes at a time that the Blockchain network clearly needs a push to maintain its relevance. As of press time the price of ADA, Cardano’s native token stands at $0.037757.

New Balance Will Use Cardano to Help Customers Authenticate Their Products

Per the September 28 article published by Crypto Briefing, Hoskinson, who is also the CEO of IOHK, the Blockchain engineering startup, announced that the American footwear brand will depend on Cardano’s Blockchain to let its customers verify the origin of their products.

Cardano (ADA) Price Today – ADA / USD


It is understood that both Cardano and New Balance are in agreement regarding launching the scheme globally. However, the current plans in place for the initiative do not involve using the ADA digital token.

The report shows that Hoskinson made the announcement about the partnership during Cardano’s 2nd anniversary at the Cardano Summit in Plovdiv, Bulgaria. Plovdiv is the second-largest city in Bulgaria.

This isn’t the first time that other sectors have tried to use Blockchain technology as the world moves into a period were DLT, Blockchain Technology and digital money are the order of the day.

Blockchain and Worldwide Supply Chain

We can recall from many previous reports that several firms have already begun to implement Blockchain technology into various fields. For this content it is their supply chains. initially reported that Walmart is using the Blockchain technology to build a food traceability system that is based on the Hyperledger Fabric by the Linux Foundation.

Additionally, back in August of this year, public enterprise Blockchain network, VeChain went into a collaboration with Penfolds, the Australian winemaker. The arrangement was made to launch a case of Blockchain-encrypted bottles of wine for sale. This is described as part of VeChains’ Wine Traceability initiative.

Finally, also reported back in March of this year, that Carrefour has introduced its own Blockchain-based solution. The goal of this initiative is to use Blockchain technology to track milk. It is meant to guarantee that clients get complete product traceability in the entire supply chain. The full supply chain includes farmers’ fields to store shelves.

Max writes about blockchain projects and regulation with a special focus on United States and China. He joined Smarterum after years of writing for various media outlets.


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